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How Online Reviews Will Boost Your Brand and Increase Sales

How Online Reviews Will Boost Your Brand and Increase Sales

David O'Rell
David O'Rell

As a society, it appears we’ve become quite obsessed with what others have to say about us--especially in the world of consumer-based business reviews. Qualtrics, a leading experience management company, recently published some eye-opening statistics about the power of online reviews. Consider this--91% of 18-34 year olds trust online reviews as much as personal recommendations, and 93% of consumers stated that online reviews influenced their purchasing decisions.  With the Millennial generation quickly filling the ranks of Corporate America and starting their own businesses, you can surely expect that reviews will be used as part of their decision-making process. 

In the world of commercial real estate, 75% of brokers stated that referrals from past clients are the most effective way to acquire and win new incremental business. Since younger professionals treat online reviews as equal to personal recommendations, it’s time to consider making reviews a front-burner priority. Fast.

How to Secure Online Reviews

Do you currently have a process to request and obtain reviews from your current and past clients?  There are a variety of sites, like Google, TrustPilot and LinkedIn, so it is important to have a strategy to aggregate them to a preferred site to reach critical mass quickly.  LinkedIn may be better for individual brokers at a larger firm where the review highlights your accomplishments.  Google and TrustPilot are company-focused and can benefit your Search Engine Optimization (SEO) strategy and domain authority.  How would you fare today if someone decided to research you or your company? Go ahead and try searching right now.

The Value (and Risk) of Accepting Reviews

What’s the value proposition of positive online reviews? Increased trust, direct insight from consumers with feedback to share, and a lift in SEO rankings for organic local searches. What’s the downside? Studies show companies with less than a 3.3 rating (out of 5 stars) is the typical cutoff point for consumers choosing to do business with you. Negative reviews cause customers to seek alternatives, while avoiding your company.

TenantBase has made a significant investment in becoming a trusted brand on TrustPilot, which also provides benefits to our partner brokers. We currently have a 4.9 rating after 770+ reviews. 96% of these reviews rate out at the highest level--Excellent.  As shown below, our partners can benefit from our success and some have incorporated it onto their website to highlight their personal reviews and our overall score.


TenantBase Partner Reviews via TrustPilot

Get Started Today

For commercial real estate brokers, TenantBase can help you start developing an online presence with direct links to proactive consumer reviews. In addition to benefiting from referrals of active tenants that will generate revenue, you’ll also get the benefit of connecting to our comprehensive digital infrastructure to further enhance your online identity. Let TenantBase manage the heavy lifting in getting you up to speed. You can visit our broker partner page to learn more.

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Frequently Asked Questions

How does TenantBase work?

TenantBase reverses the traditional commercial real estate model. Instead of spending weeks searching listings and contacting landlords, tenants share their requirements — location, size, budget, and timing — and TenantBase matches them with qualified local tenant-rep brokers and relevant market options.

What does a tenant-rep broker actually do?

Tenant-rep brokers provide market expertise, advocate exclusively for tenant interests, and manage the leasing process from start to finish — space selection, negotiations, and concessions — helping reduce risk and improve outcomes at no direct cost to the tenant in most U.S. markets.

What's the difference between a gross lease and a net lease?

In a gross lease, one all-in rent payment covers most building expenses. In a net lease, tenants pay base rent plus some combination of property taxes, insurance, and CAM charges on top. Those pass-throughs can add 30–100% above the face rate, so understanding the structure before you tour is critical.

Who are the Partner Broker Highlights?

Partner Broker Highlights feature trusted tenant-rep brokers in TenantBase's network — their background, market expertise, and approach to representing tenants. It's designed to help businesses find and vet the right local advisor before starting a search.

How does TenantBase help me find the right space for my business?

TenantBase combines technology with local tenant advisors to match searches based on headcount, growth plans, budget, and timing — streamlining discovery and helping teams lease space that fits their operational and financial goals.