In this Partner Broker Highlight, TenantBase sat down with Angela Fontes, Tenant Representation Broker at Adapt Commercial Real Estate in Las Vegas, NV, to discuss her path into commercial real estate, why she gravitated toward tenant representation, and the relationship-first habits that have powered her referral-driven business for over a decade.

From "feet on the ground" prospecting to nearly a decade of using HubSpot as a relationship management tool, Angela's approach is refreshingly simple: stay immersed in the market, communicate consistently, and be genuinely service-driven.

A different path into commercial real estate

Angela's career in real estate began earlier than most—and not through the traditional "broker from day one" route.

She entered the industry in 2001, working across multiple brokerages and learning the business from a variety of perspectives. Her introduction to commercial real estate came later, around 2007, while working with Marcus & Millichap.

Once licensed, she quickly realized she was less drawn to the landlord and sales side—and far more interested in advocacy and the hunt for the right space.

That local-business focus revealed a recurring issue: many business owners struggled to even get a broker on the phone.

So Angela leaned into a space few were serving at the time—tenants who needed responsiveness, guidance, and someone clearly on their side.

Building a tenant-rep business with "feet on the ground"

Angela's early growth strategy was deeply human.

Rather than relying on automation, she focused on presence—becoming known as the broker who picked up the phone, walked tenants through the process, and stayed involved.

As technology evolved, she welcomed tools that helped her connect with tenants at the right moment—without replacing personal interaction.

The foundation is communication

When asked what drives repeat business and referrals, Angela didn't hesitate.

Even when busy, she prioritizes responsiveness—acknowledging messages and setting expectations.

For Angela, service is not performative—it's relational. The small touches build trust, and trust builds long-term partnerships.

Using HubSpot for nearly a decade—without losing the human touch

Angela has used HubSpot for eight to nine years, but never as a replacement for relationships.

Her outreach philosophy remains intentionally personal.

In an industry increasingly driven by automation, Angela believes personalization remains a competitive advantage.

Market immersion and broker-to-broker relationships

Angela credits much of her effectiveness to staying deeply immersed in the Las Vegas market.

She also emphasizes the importance of strong broker-to-broker relationships—particularly with landlord representatives.

Advice for newer brokers: expect delayed gratification

Angela is candid with newer brokers about timelines.

Her advice centers on immersion—touring space, understanding tenant mixes, and learning by doing.

A relationship-first approach to tenant representation

Angela approaches tenant rep situations with clarity and trust—often without requiring formal representation agreements.

That mindset reinforces her core belief: tenants can feel when a broker genuinely cares.

A continued partnership

We are grateful to Angela Fontes at Adapt Commercial Real Estate for her continued partnership with TenantBase. Her perspective is a reminder that great tenant representation is built on responsiveness, consistency, and advocacy that tenants can trust.

For more perspectives on tenant-focused brokerage, read our Partner Broker Highlight with Mike Hammond.

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